I’m Zhenya, a Product Designer based in New York
Currently at Adobe, designing for growth, monetization, and AI-powered user experiences.
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About Me
About Me
Greetings,
I focus on monetization and premium acquisition on Adobe Express. Before that, I designed onboarding and monetization flows at Hints, an AI productivity tool, and worked in strategy and marketing to connect user needs with business goals.
Product Designer, Growth
Adobe
Feb 2023 - Present
Product Designer, AI
Hints
Sept 2021 - Jan 2023
Head of Strategy
Shiba 500 Agency
Aug 2019 - Sept 2021
Recent Projects
A quick look at recent projects—feel free to reach out if you’d like to hear more
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Seamless Next-Step Guidance
Adobe Express
Designed a post-download experience that suggests the next project based on user trends, creating a seamless flow to boost engagement and retention.
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Premium Preview for Features
Adobe Express
Shaped the Premium Preview experience to ease the transition from free to paid across key features by delaying paywalls and keeping users engaged before upgrade prompts.
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Monetization for Adobe Express
Adobe Express
Improving monetization for Adobe Express: simplifying paywalls, launching new bundles and Gen AI features, and increasing Free-to-Trial conversions.
AI-Powered User Journeys
Hints
At Hints, I designed their AI assistant from 0 to 1, focusing on onboarding, integration, and monetization to drive engagement and retention.
Leadership and mentoring
Beyond design, I mentor through ADPList, Women in Tech, and Adobe programs, and have spoken at NYU. I'm always open to speaking, jury, and mentorship opportunities.
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